Explore a featured selection of my writing work below.
Every time there is a Marketing Strategy meeting, everyone talks ideas but no one talks execution. This article highlights a few tips that would help in making Marketing Execution successful.
The New Rules of B2B Content Marketing
Content Marketers need to constantly reinvent themselves to be on top of search results. While this is not an easy feat in itself, there are constantly emerging new marketing trends that keep changing the rules.
The Power of Community-Based Marketing
The future of Marketing is Community Based Marketing. Community Marketing entails providing a virtual or physical channel for customers to interact with each other and share their experiences and solutions about a product or service.
Anyword – The New-Age Assistant to Content Marketers
AI is not going to spare any job role and the same goes with Content Creators. But AI-empowered Content Creators are going to bring in the differentiation in any organization's Content Marketing Strategy.
What does it take to build a Brand?
But it also takes a lot of constant and clear communication on the right channels.
Point of View: Brand Activation in Hiring
Brand Activation in hiring can benefit the organization by effectively demonstrating what they stand for and how employees can contribute to the overall mission by being part of it.
Here’s my take on Revenge Buying and what it means for Indian Retail Brands
Revenge Buying is happening, but this also gives Retail Brands a chance to convert this revenge into long-term loyalty. Read to know more.
Which ‘Marketing Superhero’ are you?
In the world where customer touchpoints are exploding, the way Marketing teams work at a breathtaking speed and continuous innovation are no lesser than superheroes.
You might be the First Mover, but you don’t bear the advantage forever
Some concepts are marketed so wisely that they are accepted as the ultimate truth by default. I have always thought ‘The First Mover Advantage’
A round up of IPL 2020 ads
Disclaimer: The views and opinions expressed in this article are from personal observations and do not reflect the official ad strategies, policies or positioning of any ad agency or brands discussed below. Amidst lockdown and restricted outdoor activities, IPL 2020 season came as some relief for everyone. With the rising number of cases in India, United Arab Emirates (UAE) is the new venue for IPL with no audience format. Though the format and venue has changed, it is the time a lot of brands
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